Disney | NYU Stern
Disney needed to pivot to a direct-to-consumer streaming model to combat massive division losses. I applied consumer behavior frameworks to propose retention-focused product strategies, like synchronized watch parties and ecosystem rewards, to build long-term subscriber loyalty.
Business Case Study
Source & References:
PRIMARY CASE:
Chevallier, A., Benouari, F., Ahmad, S.U., & Mourad, R. (2020). Disney at the Crossroads of Disruptive Trends. IMD Case No. IMD-7-2179. Retrieved from https://www.imd.org/research-knowledge/strategy/case-studies/disney-at-the-crossroads-of-disruptive-trends/
INDUSTRY DATA:
Netflix, Inc. (2019). Q2 2019 Earnings Report. Retrieved from https://ir.netflix.net/financials/quarterly-earnings/default.aspx
The Walt Disney Company. (2019). Annual Report (Form 10-K). SEC EDGAR. Retrieved from https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=1744489&type=10-K
Antenna. (2019). Premium SVOD Churn Analysis. Retrieved from https://www.antenna.live/insights/premium-svod-managing-churn
DEMOGRAPHIC DATA:
Pew Research Center. (2019). Gen Z Media Consumption Trends. Retrieved from https://www.pewresearch.org/
Statista. (2019). Gen Z Media Consumption in the United States. Retrieved from https://www.statista.com/topics/10794/gen-z-media-consumption-in-the-united-states/