Women with PCOS juggle five disconnected health tools that explain nothing and punish every missed day. Aira - a cycle-aware companion app that unifies sleep, mood, nutrition, and hormonal data into one compassionate, actionable experience.

Therapets is a gamified mental wellness tracker for therapists, combating burnout through anonymous peer connection, an emotional companion pet, and mood analytics, designed for those who heal others but struggle to heal themselves.

We needed a cohesive digital ecosystem for 600+ developers navigating a fast-paced 48-hour hackathon. Anchored by an NYC Subway theme, I designed a unified brand identity and mobile-first interface to streamline event logistics and enhance the attendee experience.

We tackled how TikTok's rising ad density ruins the user experience. Because ad fatigue breaks platform trust , we recommended clear transparency features and personalized ad controls to balance monetization with authentic entertainment.

Disney needed to pivot to a direct-to-consumer streaming model to combat massive division losses. I applied consumer behavior frameworks to propose retention-focused product strategies, like synchronized watch parties and ecosystem rewards, to build long-term subscriber loyalty.